Clarity, Focus, Execution are the three words my friend Tony Jeary lives by. His signature book, Strategic Acceleration takes us on a journey to find out how to reach clarity and focus and then execute our strategies to reach our objectives. Tony is called “The Results Guy” ™ and for good reason. I have worked with Tony for more than 30 years and when we enter a project together the results are measurable, significant, and move me closer to my objectives.
Tony and I just did a podcast on The Business of Sales Podcast. Please check us out, CLICK HERE, and you’ll find us in Episode 9.
Clarity is the first step. Getting and maintaining clarity around what you want and why you want it. Tony says that when you reach clarity you can feel the pulling power it has to bring you the things you need to accomplish your objectives. I think he is right.
Clarity around what you want and why you want it also fuels
your drive to get things done. My “WHY” gets me up in the morning and keeps me
going when things are not going too well. When there is a significant challenge
up ahead it is the power behind my why that causes me to find a way around,
over, under, or THROUGH whatever that obstacle or challenge may be.
That is the good part. Here is the bad part that happens when you don’t have clarity around what you want and why you want it, your drive begins to run out of steam. You are ready to throw in the towel more easily on this project or that project or even your entire business. Without clarity you jump from one strategy to another never really implementing and following through on any of them. You become fragmented trying to follow too many different strategies chasing too many different wants, and never putting your full mental and physical resources toward achieving your desired results.
“Okay, SOLD! Now what the heck do I do about it?” you say. Well, that is an excellent question and as you might have guessed, I have an excellent answer!
The great Earl Nightingale was a fantastic businessperson who started Nightingale – Conant, a company that provided training via recordings. Earl was the first person to win a Grammy Award for a spoken word recording (back then a 33 1/3 LP record!) and he recorded many great training programs. Earl said we needed to find one thing we wanted above all else, just one thing, and then go about getting it. He didn’t say 10 things or even 2 things. He said ONE thing. In his experiment we were to write our one thing on a card and carry it with us. It had to be something we wanted, really wanted, to the exclusion of everything else. Then we were to give it our all for 30 days and at the end of that time we would see the results that come from focusing our attention on the one thing that we wanted the most.
Earl and Tony agree that FOCUS is the most critical skill a business owner can possess.
How do you do apply Tony’s principle of clarity? With FOCUS is the answer!
- Ask yourself these questions and write down your answer.
- Put the paper away and don’t think about it for 48 hours.
- Review the questions and the answers and make any changes you find necessary.
The answers and the edits you make will help you determine what you really want and why you want it.
Then it’s up to you to focus on what it is that you want and follow your wonderful mind in helping you devise the specific strategies and action plans that will guide you along the way. The key is this: ONE THING… not 10, not 2, not 20. Focus on one thing that you clearly want above all others and don’t allow yourself to become distracted by anything else until you get that one thing. Then, after you accomplish your first thing, you can choose another, “one thing” and repeat the process.
Notice, Earl said you must work on achieving your one thing and not become distracted by other things. He said you must also work on it with all your might for 30 days. He never said all you had to do was sit in your easy chair and wait for it to come knocking at your door. You have to work on it.
What does it mean to work on it? Well, that’s a topic for a future discussion, however, I will share the outline with you so you can get started right now.
- Determine what your one thing is and why you want it and why it is your one thing
- Work on your one thing diligently for 30 days to the exclusion of everything else
- That means you must:
- Decide on one or two strategies or business models that will allow you to get it
- Create specific action plans for all the steps necessary to implement your plan
- Implement your plans, one for each strategy
- No more than 2 strategies or you will become bogged down and you’ll get nowhere
- When you do these things with focus and conviction you just can’t help but get to whatever it is that you wrote on that card
Earl was quite a guy. Listen to his classic recordings, you’ll find them on the web site: Nightingale.com.
Work diligently to plan and execute your plan.
Enjoy success that will be yours!